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"…Apple is a victim of its own success. Savvy hackers read the same stories and watch the same television programs as the rest of us, and so they are very aware of the burgeoning popularity of Apple’s products. Hacking Windows still provides a lot more bang per bug than attacks on Apple, but the smaller rival is a more satisfying target than ever before. And the company’s deserved reputation for building good products has probably made users overconfident.

"Apple has better commercials, but the Mac is no harder to break into than a Windows PC," says Gartner security analyst John Pescatore. What’s more, most IT shops can automatically patch large numbers of PCs at the same time, while Macs generally have to be patched one at a time, he said." Hackers take aim at Mac OS X - Mac software - Macworld UK

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