"Conficker worm did nothing, or not very much, why did it turn into such a story? Was it hype? Is it still hype? Why was Conficker Different and was it really different? It’s fair to point out that elements of Conficker’s design inadvertently attracted attention, namely the fact that it activated at a set date in the future while blocking access by users large numbers of anti-malware sites from that point onwards.
We have to assume that Conficker was not meant to attract attention, because what’s the point of a worm that flags itself? Everyone knows that successful malware works as far as possible using stealth. In itself this flag waving was odd, sinister even." – Content courtesy of Techworld.com – Did security companies hype Conficker?