Subscribe to Malware Help RSS Feed RSS Feed - Subscribe to Malware Help. Org on Twitter Follow on Twitter - Malware Help YouTube Channel YouTube Channel - Subscribe to Malware Help by Email Subscribe by Email

Google’s Behavioral Ad Targeting: How to Reclaim Control

by Shanmuga| Tweet This | Google +1 | Facebook | Stumble It | Reddit | Digg |

"The advertising system, announced at the Official Google Blog on Wednesday, increases Google’s level of advertising customization. The company’s AdSense network (which generates the ads within Google Search, Gmail, and other Google properties) had already been selecting ads based on your current activity: If you searched for "video card," for example, the ads on the right would be related to computer components. Now, however, the system will delve deeper, using data from the past in addition to the present.

"Advertisers need an efficient way to reach those who are most interested in their products and services," says Susan Wojcicki, Google’s VP of product management. "Publishers can generate more revenue when they connect advertisers to interested audiences."" – Content courtesy of Google’s Behavioral Ad Targeting: How to Reclaim Control – PC World

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: