Why Microsoft Wanted to Buy Claira

I remember the huge fuss about Microsoft even thinking about buying adware company Claira back in late June. People were ripping their hair out in anger saying that Microsoft was doomed and that they were screwing up everything. This would set Microsoft back $500 million, but it would give MSN and Microsoft a huge advertising presense. There are tons of rumors going around about Microsoft &\1 Live.com right now, but in my eyes, buying Claira could of been one of the best decisions ever. Am I crazy, the last time I checked, No. There are a few theories that I've been thinking about and after reading this, it'll make logical sense. Yahoo! 360 - Spyware Informer - Why Microsoft Wanted to Buy Claira

Linked by shanmuga Tuesday, 15th November 2005 7:06AM