Can adware be trusted?
An industry group formed to promote trust between consumers and Web sites will begin certifying adware programs starting next year, the organization announced on Wednesday.
The group, TRUSTe, will put programs that meet certain criteria--such as only installing themselves after users accept an explicit agreement and allowing easy removal of the program--on a whitelist of so-called Trusted Download Programs. Sponsors of the organization, such as Yahoo!, AOL, Computer Associates, CNET Networks and Verizon, plan to use the as a tool to make business decisions, TRUSTe said in its statement. Can adware be trusted?
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