The Great Google Wipeout


It wasn't like it had never happened before in the tech world. At the beginning of the 1980s, an Apple computer was the only box a self-respecting user would own. Lotus 1-2-3, WordPerfect, IBM PCs, CompuServe, Nintendo, Netscape, AltaVista, AOL, Dell, the iPod, and Microsoft all held, at one time, what seemed like impregnable positions in their markets. In late 2005, as the price of a share of Google broke $400 and every software, advertising, print, broadband, and entertainment CEO in the country cowered in his executive bathroom sobbing about what the creative destruction crew from Google was doing to his business, the popular search engine seemed invincible. The Great Google Wipeout - Chronicle of a corporate death foretold. By Jack Shafer

Linked by shanmuga Thursday, 24th November 2005 10:50AM