Googles former Marketing Director tells his story

So, now I was Google's online brand manager. What exactly did that mean? I didn't have a clue, and evidently no one else did either. It was as if some corporate biological alarm clock had gone off: "You know, we're at that point where we need to have somebody to do all that stuff that's not engineering. Let's get us some of them marketing folks. And since the world is divided between online and offline, we'll get one of each."

Initially, Google's marketing department consisted of a small cadre of staffers who had very mixed experience in the field. Cindy was the acting VP and had been recruited out of Apple's P.R. department, where she had built a reputation as an astute professional who could talk tech with the big guys. Xooglers

Linked by shanmuga Friday, 25th November 2005 6:45AM