Big Google Becomes Big Target

IN 2001, about a dozen of Google's founding employees sat in a conference room trying to come up with a set of corporate values. After a while, one of them, an engineer, Paul Buchheit, said everything they were saying could be summed up by a simple phrase: "Don't Be Evil." The phrase stuck, and it became Google's informal motto. Creating one is easy, of course. Living up to it is a little harder, especially when your company becomes as large and ubiquitous as Google. For most of its short history, all was well, but recently complaints have piled up, reaching a peak this month as Google unveiled yet more products. Long considered the David to Microsoft's Goliath, Google is increasingly being thought of as a Goliath itself. Big Google Becomes Big Target - New York Times

Linked by shanmuga Sunday, 27th November 2005 12:25AM