What Is Happening to Your Personal Data?

"Privacy concerns are one of the major obstacles for the next level of adoption of the Web by the online customer," CRG President Terry Golesworthy said in a statement. "It is vital to identify actual practices and trends so that pressure can be put on organizations that fall short of the expected and actual norms," he maintained. Some 72 percent of the businesses evaluated by a Boston-based research firm scored poorly on their policies for re-using their customers' personal data for marketing purposes, but the researchers maintain that more companies are sensitive to privacy issues than ever before and are acting on that awareness. E-Commerce News: Best of ECT News: What Is Happening to Your Personal Data?

Linked by shanmuga Sunday, 27th November 2005 12:28AM