AOL Dumping Google For Microsoft
A joint effort between Time Warner and Microsoft will see them co-develop an advertising network to compete with services from Yahoo and Google. The grandiose plans that saw Microsoft spending billions on a stake in AOL and combining dialup businesses has been scaled back quite a bit. As the Wall Street Journal reported, the changes in the negotiations will still have tremendous impact, with a formal deal possibly announced before Christmas.
The Journal cited people close to the talks between Microsoft and Time Warner in noting the discussions have changed to building an online advertising service to rival Google's AdSense and Yahoo's newly-launched Publisher Network. A deal with Microsoft would have serious impact on Google, AOL's existing search and advertising provider. AOL Dumping Google For Microsoft
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