Targeting, Search & Privacy Concerns


As many of you probably know, some of the larger search engines are increasingly entering into the behavioral targeting space. This is to say that they're using information about users and their past behaviors (in this case, the searches they've conducted) to optimize their ad placement. This includes the text-ads that appear within or next to search results, but it can also mean banner ads, if the search engine also runs or is partnered with a portal or network of websites.

These moves have been somewhat under the radar, and major privacy concerns haven't been raised up until very recently. Some industry experts have started to expound on the potential challenges surrounding the incorporation of behavioral targeting into search. A large part of this concern stems from a recognition of the increasing consumer anxiety over how and why data is collected about their online activities.
Source: iMedia Connection: Targeting, Search & Privacy Concerns
Via: SpywareInfo Targeting, Search & Privacy Concerns

Linked by shanmuga Monday, 19th December 2005 8:04AM