The borg Are Coming... for Microsoft

Every niche has its nicknames. In communications, the borg traditionally meant Microsoft. Lately, the rapid rise of GMail has some pointing the borg-label at Google. Wrong and wrong.

When Microsoft originally unleashed Exchange, you could count the number of SMTP mailservers for Windows on one hand. Redmond was challenged more by creating a market for Windows-based email servers among Small-and-Medium Businesses than stealing a piece of it. You gotta give the Devil his due. Microsoft Exchange for Windows was a phenomally successful product... sold millions of copies. The borg Are Coming... for Microsoft?

Linked by shanmuga Friday, 23rd December 2005 11:40PM