Roadmap For The Future Of Newspapers, "Steal From Google"

STEAL FROM GOOGLE. Make your ads hyper-accountable. Identify the top advertisers in your local market and figure out what it would take to grab 100% of their ad budgets. Give them unlimited pages, on paper and online, until they reach their goals. You're the biggest guy in town. Your per-page cost of newsprint is cheap -- and your per-impression cost online is even cheaper. Leverage that to cut off your rivals' oxygen. The Daily Paper Of Tomorrow via Jon Fine tells papers to 'steal from Google'

Linked by shanmuga Friday, 30th December 2005 9:14PM