Putting The Screws To Google
What if 2006 is the year big media players take aim at Google's kneecaps? No, not with more lawsuits; the Authors Guild, the Association of American Publishers on behalf, in part, of BusinessWeek's parent company, The McGraw-Hill Companies and Agence France Presse have already sued the search behemoth.
Rather, picture this: Walt Disney, News Corp, NBC Universal, and The New York Times, in an odd tableau of unity, join together and say: "We are the founding members of the Content Consortium. Next month we launch our free, searchable Web site, which no outside search engines can access." (A simple bit of code is all it takes to bar all or some major search engines from accessing a site.) "From now on we'll make our stuff available and sell ads around it and the searches for it, but only on our terms. Who else wants to join us? Membership's free." Putting The Screws To Google
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