Technorati: Yahoo or Microsoft?
Speculation is percolating that Yahoo will snap up Technorati. Michael Arrington points to Yahoo's purchases of Flickr and Del.icio.us.
But Flickr and Del.icio.us are not twins. They are tagging triplets along with Technorati, which created and popularized blog tagging in 2005. Today, the majority of blogs use tags and categories to label their posts.
A month ago, I speculated that Microsoft would buy Technorati. My thinking: With Yahoo moving ahead in the community and tagging worlds, Microsoft would hurry to land one of the triplets in an effort to catch up. Granted, this is not sophisticated M&1A analysis. Arrington points to a print article in Red Herring that lists 37 signals that Technorati, as well as MeasureMap, Digg, YouTube, could be in the mix this year Technorati: Yahoo or Microsoft?
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