Googles Achilles Heel
Wall Street loves it. Consumers are begging for more of it. Other companies want to be it. But Google has its vulnerabilities--excessive reliance on search advertising, lawsuits, eroding public trust, lack of focus and the competitive threat from Microsoft. How long can Google's run last?
Does Google have an Achilles heel?
Based on recent events, you have to wonder. Its stock price reached $475 after two significant announcements--Google Video Store and Google Pack--at the Consumer Electronics Show earlier this month. Then, just 10 days later, Google announced the $102 million purchase of dMarc Broadcasting, which develops an online system for advertisers to buy radio airtime. Google said it plans to move its advertising juggernaut into radio.
How hot is Google? InformationWeek | Google | Google's Achilles Heel | January 23, 2006
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