How Much Does Free Cost?


Here's one of our favorite examples. Try typing "Firefox" into the search box on Google, Yahoo! or MSN. Now check out the paid advertisement for “FreeDownloadHQ.com.” Most experienced Web users know that the best way to download Firefox is to go to an aggregator like download.com or directly to Mozilla. Furthermore, savvy users know the difference between sponsored links and the main organic results to the left and below.

Not so for the casual user. Blame it on them if you must, but studies show that most users don’t know the difference between paid and natural search results. As far as they’re concerned, the highlighted ad is the “first” result. SiteAdvisor blog: How Much Does 'Free' Cost?

Linked by shanmuga Saturday, 4th February 2006 2:34AM