Advertisers may face public humiliation over adware


Companies could find themselves put up for public humiliation by the U.S. Federal Trade Commission if they continue to advertise through insidious ad-serving software.

Such a move might help in the battle against adware, FTC Commissioner Jon Leibowitz said Thursday at an event here hosted by the Anti-Spyware Coalition. Adware is software that displays pop-up ads on PCs, often after Internet searches.

"I think that could have a beneficial effect," Leibowitz said in an interview. "In this context, maybe shaming a company on how they are spending money might inure to the benefit of consumer's privacy." Advertisers may face public humiliation over adware | CNET News.com

Linked by shanmuga Friday, 10th February 2006 2:48AM