Money, Market Share At Root Of Microsoft Security Push

Microsoft's entry this week into the consumer security market with its OneCare subscription service is either an attack on rivals or a maneuver to protect its important Windows revenue base, analysts say.

On Tuesday, Microsoft set the price for OneCare, a by-subscription security service that includes a personal firewall, anti-virus scanner, general PC tune-up utilities, and data backup and recovery tools, at $49.95 for a one-year license that covers up to three PCs.

That price point was pegged, more or less, by analysts. In October, for example, Gartner said that the most likely price of OneCare would be $20 per year per machine (which by Microsoft's 3-PC limit, would put it at $60 annually). The Yankee Group was more on the mark; in January, it said the price would be $50 annually (though it didn't predict the multiple-machine license). TechWeb | Windows Security | Money, Market Share At Root Of Microsoft Security Push

Linked by shanmuga Saturday, 11th February 2006 4:24AM