Spam Queen renounces her throne

The oft-quoted Betterly, who recently boasted of making millions of dollars from spamming, now claims that she and her new Florida company, In Touch Media Group Inc., have sworn off email marketing. Laura Betterly

"Bulk commercial e-mail has gotten to the point where it isnít effective. We just donít do it anymore. Whatís the point? It doesnít get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it,Ē she says in the PR. (She goes into the subject in great detail on her blog.) - Spam Kings Blog: Spam Queen renounces her throne

Linked by shanmuga Wednesday, 5th October 2005 12:07AM