Popup pioneer Claria to exit adware business


A pioneer of software that delivers pop-up ads based on Web sites that Internet users browse said Tuesday it will exit that business by June following persistent criticism from online publishers, consumer groups and privacy advocates.

Claria Corp. had said last summer it was phasing out its adware business in favor of new personalization services, but it did not commit to a timeline or promise to drop such ads entirely. Tuesday's announcement is the first such commitment.

The Redwood City company said it has hired Deutsche Bank Securities Inc. to help sell its adware assets. Pop-up pioneer to exit adware business - Security - MSNBC.com

Linked by shanmuga Wednesday, 22nd March 2006 12:36AM