Alienware Abducted By Dell

No. 1 PC maker Dell said Wednesday it bought boutique computer outfit Alienware in a move the companies said would boost their position in the growing market for gaming PCs.

Based in Miami, Alienware will become Dell’s first wholly owned subsidiary, said Bob Pearson, Dell’s vice president of corporate communications. The price wasn’t disclosed.

Mr. Pearson and Alienware co-founder and CEO Nelson Gonzalez vowed the smaller company’s products won’t change. In addition, they said Dell’s gaming line won’t compete with Alienware’s products, which have a cult-like status. RED HERRING | Alienware Abducted By Dell

Linked by shanmuga Thursday, 23rd March 2006 12:07AM