Web Analytics Firms Distinguish Practices from Adware/Spyware
The Web Analytics Association, a trade group of major web analytics firms—including Webtrends, Clicktracks, and Urchin—this week issued a statement declaring that its members will open up their policies and practices for third-party review. The statement also included a condemnation of spyware and adware companies, with whom they are claiming to be unfairly grouped together.
“We kind of see it as an unfair, getting tagged with this sort of suspicion of folks that are doing bad things,” said Andrew Edwards, director of the Web Analytics Association and a managing partner at web analytics vendor Technology Leaders. Adotas » Web Analytics Firms Distinguish Practices from Adware/Spyware
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