VeriSign Acquires Weblogs.com, Declares War on Splogs
VeriSign has acquired Weblogs.com, the primary weblog "ping" service tracking how often weblogs are updated. The deal capped a wild Thursday in the blogosphere, which started with the announcement that America Online has bought Weblogs Inc., one of the most prominent blogging networks.
While the AOL-Weblogs Inc. deal is focused on content, VeriSign's purchase of Weblogs.com from founder Dave Winer is all about infrastructure. "For a long time, ping servers could be stood up as a single box running on a fast business DSL connection," noted VeriSign's Mike Graves on the company's Infrablog. "Those days have passed at least for the popular ping servers; pings are well on their way to requiring serious infrastructure. That’s where VeriSign comes in."
But there's more to this deal than beefing up the Weblogs.com ping service, which currently handles nearly 2 million pings per day. VeriSign is developing RSS security products for the corporate market, and Weblogs.com can be an asset in that effort. "There’s a wide variety of services that we’re looking at and working on right now, but will focus on one that we’re committed to in the near term and believe is a compelling problem for the blogosphere in general: blog spam," Graves writes. "As a first 'killer app' to deploy on top of weblogs.com ping services, we’d like to make progress in improving the 'signal-to-noise ratio' in the blogosphere." Netcraft: VeriSign Acquires Weblogs.com, Declares War on 'Splogs'
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