Advertisers Funding Direct Revenue

Earlier this week, New York State Attorney General staff member Ken Dreifach told an advertiser conference they need to be careful where their ads appear. According to MediaPost coverage, Dreifach explained: "If you are sending stuff onto a consumer's computer, it's your responsibility to make sure the software you're using belongs there."

As to Direct Revenue's notorious ad-serving software, there is no doubt that ads appear that don't "belong," and that users never agreed to accept. Recall my many documented examples of nonconsensual or otherwise improper Direct Revenue installations. Advertisers Funding Direct Revenue

Linked by shanmuga Friday, 31st March 2006 11:28PM