Not all adware is malware, according to's CEO

The mere fact that the software is showing ads should not taint it as illegitimate or cause users to associate it with malicious software. However, when legitimate adware is listed in an antispyware scanning process, it acquires an unjustified negative reputation and falls victim to a serious churn problem that afflicts much legitimate software, since users usually eliminate the application by clicking on a default button to "clean" or "remove" suspicious software.

...I would like to go further and see a day when the term "adware" is reserved for platforms created solely for displaying ads, while the term "ad-supported software" is applied to programs that provide consumer benefits in return for exposure to commercial messages. Give adware a chance - ZDNet UK Comment

Linked by shanmuga Saturday, 8th April 2006 7:24AM