Legitimate Behavioral Targeting vs. Spyware

Two weeks ago, New York State Attorney General Eliot Spitzer sued Direct Revenue, a desktop behavioral advertising company, accusing them of a vast elusive pattern of spyware (define) installations. The suit arose under a variety of state laws prohibiting false advertising and deceptive business practices, computer tampering, and trespass.

The case offers a welcome opportunity to distinguish legitimate forms of behavioral targeted advertising from spyware.

It provides a real-world situation to reflect upon and an opportunity to make up our own minds as marketers and advertisers about what's OK and what's not when it comes to behavioral targeting. Legitimate Behavioral Targeting vs. Spyware

Linked by shanmuga Wednesday, 19th April 2006 12:46AM