Philips files for patent to force ad viewing

Philips Electronics has done it again. Flush with heady optimism after successful products such as the digital compact cassette (DCC) and the super audio CD (SACD), the redoubtable European giant has developed a way to keep television free for the masses for the foreseeable future a patent application for a device which prevents a user from changing the channel during commercials.

To put it bluntly, the television industry has been having some economic problems of late. The classic model of running a commercial break every 10 or 15 minutes during a program is breaking down as consumers discover the joys of avoiding ads through channel surfing and outright skipping via digital video recorder. Philips files for patent to force ad viewing

Linked by shanmuga Wednesday, 19th April 2006 11:50PM