Google Advertising Patents for Behavioral Targeting, Personalization and Profiling


Google filed two patents this week dealing with ad targeting based on user search history behavior and personalization in what seems an attempt to enter the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSNís AdCenter. The patents also follow a line of filings, including the Google filing of a creative and landing page optimization patent filing in September. Search Engine Journal Ľ Google Advertising Patents for Behavioral Targeting, Personalization and Profiling

Linked by shanmuga Saturday, 8th October 2005 3:57AM