Microsoft CEO: 5 years to catch Google, Yahoo!


Microsoft Corp. Chief Executive Steve Ballmer said Thursday he has a five-year target to gain a bigger slice of the lucrative online advertising market dominated by Google Inc. and Yahoo Inc.

Speaking at a business luncheon in Silicon Valley, Ballmer said he did not enjoy trailing the two Web advertising leaders but predicted that persistence and the software maker's ability to create new technology would help it catch up.

"I don't think you will see some overnight transformation," Ballmer said. "It is going to have to be longer term. It makes sense for us to talk about five years." Ballmer: Microsoft has 5-year plan to close online ad gap - May. 11, 2006

Linked by shanmuga Friday, 12th May 2006 10:27PM