The One Bit of Info Google Withholds: How It Works

Google Inc. evolved from a tiny start up to the shining star of American enterprise in less than a decade by bringing knowledge to billions of people. There's still one thing almost no one knows: How Google works.

"It's somewhat of a paradox," said Jordan Rohan, a financial analyst at RBC Capital Markets. "Google's whole purpose is to make information easier to access — unless, of course, you want to know information about Google." The One Bit of Info Google Withholds: How It Works - Los Angeles Times