Will 180solutions buy Hotbar?
180Solutions was reportedly in negotiations to purchase Hotbar back in March. The deal, which was said to be primarily the assumption of Hotbar's debt, was perhaps an opportunity to give 180Solutions a hedge against its changing business model, with rapidly declining install rates as a result of no longer distributing through IST and the company’s decision to drop third party affiliate networks (by late Q1, 180’s daily revenue had reportedly dropped to approximately $75k a day, whereas a year ago that number was closer to $200k per day).
180 was also reportedly interested in purchasing the assets of Claria’s adware business, and I wouldn’t be surprised if a deal occurred there, as in my opinion, 180 is still the most logical buyer for that business. SunbeltBLOG: Will 180solutions buy Hotbar?
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