Customer Support Issues Will Kill OneCare
...Microsoft claims that 70% of all computers do not have basic protection on them. Targeting those 70% with a service business that intends to be profitable at $49.00 a year is foolish. A single support call can evaporate that subscription fee. And let me tell you, end users that have no protection today are going to generate nightmare support calls.
I canít help thinking that the originators of the OneCare concept were wooed by the OnStar commercials they saw. They are beautiful. Hit a button in your car and you hear a friendly, reassuring voice answer you. They are there to solve all your problems. Ľ Customer Support Issues Will Kill OneCare | Threat Chaos | ZDNet.com
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