Banner Advertisement Farms in the Crosshairs


For the last 8 months, I've been following ads from GlobalStore, Inqwire, Venus123, and various others all sites operated by Hula Direct. They're engaged in a troubling scheme: They buy popups and popunders from various notorious spyware vendors. They show numerous banner ads in "banner farms" without substantial bona fide content. They show advertisers' ads (and charge advertisers for those ad displays) without the advertisers' specific permission. They automatically reload ads to rack up extra fees.

Some advertisers and ad networks have taken action to remove themselves from these practices. But others have not, whether from ignorance or indifference. See specific names and screenshots, below. Banner Farms in the Crosshairs

Linked by shanmuga Tuesday, 13th June 2006 2:55AM