Security vendors have reason to fear Microsoft
Consumer Internet security once was a choice between chocolate and vanilla.
Yes, there were plenty of products available, but Symantec's (Norton) yellow and McAfee's red boxes were always front and center at computer, electronics and office supply stores and ultimately dominated the market. Each year, a secondary player like CA, FSecure, Panda or Trend Micro would get a bit of shelf space and try to upset market dynamics with lowball pricing, but this tactic never really worked; Symantec and McAfee remained at the top of the heap.
Fast-forward to today. Everything is about to change simply because Microsoft is jumping into the consumer security fray. The software giant has begun selling its OneCare Live consumer security service, an offering that contains security, backup and system tuning tools. Security vendors have reason to fear Microsoft | Perspectives | CNET News.com
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