A Software Hall of Mirrors

Dubious practices inflate the number of customers that spyware companies are generating for advertisers

Computer users aren't the only victims of Direct Revenue's alleged spyware. The company has tried to inflate the price of advertising it sells to corporate customers, according to interviews with current and former Direct Revenue employees and an internal company e-mail disclosed by New York Attorney General Eliot Spitzer in his suit against Direct Revenue.

The method, known within Direct Revenue as supertargeting, zeroes in on advertisers that pay the firm for each new customer delivered. Online Extra: A Software Hall of Mirrors

Linked by shanmuga Monday, 10th July 2006 1:35AM