With annual revenues of $2 billion, popup ads are a high stakes game
...Direct Revenue's swift rise illustrates the intertwining of spyware and mainstream online marketing. The Web is the hottest game in advertising, but what's rarely acknowledged is the extent to which unsavory pop-ups boost the returns.
...Spyware rakes in an estimated $2 billion a year in revenue, or about 11percent of all Internet ad business, says the research firm IT-Harvest. Direct Revenue's direct customers have included such giants as Delta Air Lines and Cingular Wireless. It has sold millions of dollars of advertising passed along by Yahoo. And Direct Revenue has received venture capital from the likes of Insight Venture Partners, a respected New York investment firm. Spyware developers net huge profits, outrage - Tech News & Reviews - MSNBC.com
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