Security Vendors Look to Banks as Next Anti virus Channel
With the rising concern among consumers over the risk of identity fraud related to online banking, security software makers have identified a new avenue for providing applications to users by signing on the financial services companies as their channel partners.
Banks have become frustrated in their attempts to encourage more customers to embrace online services as awareness of spyware-driven identity theft has filtered into the mainstream.
By offering anti-virus applications and other security tools to users directly via their Web sites, the banks are hoping they can persuade more people to do business online. Security Vendors Look to Banks as Next Anti-virus Channel
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