More security bang for fewer bucks

Consumers now are getting more for less of their money when they buy security software.

Microsoft's entry into the consumer security software arena in late May has made PC protection cheaper, according to data from The NPD Group. At the same time, security products are becoming more comprehensive, analysts said.

"Microsoft is really shaking up this whole market in terms of pricing," said NPD analyst Chris Swenson. Moreover, with Windows Live OneCare Microsoft has also challenged the bundling strategy of its competitors, forcing them to add features instead of selling them separately, he said. More security bang for fewer bucks | Tech News on ZDNet

Linked by shanmuga Wednesday, 30th August 2006 3:02AM