Mozilla Goes Mainstream


The unconventional company hopes to gain market share and outfox the competition with a new version of its Firefox browser

...as Mozilla prepares for the October release of the next version of Firefox, the group is facing its biggest challenge yet: Going mainstream. Firefox's share of the market, however impressive, has been flat after rapid growth in 2004 and 2005. Analysts say that's because Mozilla has largely reached the natural Firefox constituency—hip college students, Microsoft haters, and tech geeks.

EXPLORER THREAT. To continue to grow, Firefox will have to start winning converts from the rest of Internet-using society. These are the people who don't know or care what open source means, many of them assuming that all it takes to get on the Internet is clicking on that ubiquitous, oversized lowercase "e." Mozilla Goes Mainstream

Linked by shanmuga Wednesday, 30th August 2006 10:49PM