Privacy: 10 Ways to Protect Customers
...There are good reasons why companies collect as much information as they can on their customers. The better a company knows its customers, the better it can lock up their business by targeting them with products, services and discounts. Conversely, the more information a company collects, the more data there is to lose. "CIOs are between a rock and hard place when it comes to data privacy," says Larry Ponemon, a leading privacy expert. Chief information officers are responsible for making sure the company can efficiently and effectively tap customer data for sales and marketing purposes. They are also responsible for data quality and data integrity—and all related privacy and security issues.
So what's a CIO to do? Here are 10 recommendations from privacy advocates and members of the Society for Information Management, a national organization of CIOs: Privacy: 10 Ways to Protect Customers
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