Large U.S. firms collecting more personal data

The largest U.S. companies appear to be gathering more personally identifiable data about their online customers, but fewer of them are sharing it with outside organizations, according to the fifth annual review of Fortune 100 companies conducted by The Customer Respect Group Inc. in Ipswich, Mass.

The report analyzed the Web sites of the largest 100 companies as defined by Fortune magazine in April. The companies received an average score of 5.7 on a 10-point scale that measured Web site usability in several ways, including how willing the companies are to respond to specific questions, whether a site can be trusted with users' personal data, and general navigation and accessibility. Survey: Large U.S. firms collecting more personal data

Linked by shanmuga Wednesday, 13th September 2006 12:53AM