Yahoo! Doing Business With A Controversial Partner

The relationship between Yahoo! and an obscure Web site called illustrates why a growing number of companies are worried about where their online ads are turning up and who's actually clicking on them.

Yahoo recycles ads to Oemji even though several leading Internet security firms claim the site's owner also distributes software that can deceive and annoy computer users. Yahoo's own correspondence with Oemji's parent, Oemtec Ltd., confirms that the online giant knows about the controversy. Yet Yahoo continues to send ads to Oemji that advertisers and online experts allege result in dubious clicks and inflated bills. Doing Business With A Controversial Partner

Linked by shanmuga Wednesday, 27th September 2006 9:06AM