Does Your Web Browsing Create a Unique 'Clickprint'?
...each individual may have a "clickprint" a unique pattern of web surfing behavior based on actions such as the number of pages viewed per session, the number of minutes spent on each web page, the time or day of the week the page is visited, and so on.
...by observing these patterns, an e-commerce company can distinguish between two individuals with nearly 100% accuracy, sometimes with as few as three Internet sessions, and potentially use that information to deter fraud. The number of sessions needed to identify an individual rises with the number of unique users a site has because there are more people to differentiate. Does Your Web Browsing Create a Unique 'Clickprint'? - Knowledge@Wharton
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