The Problem of Adware in Free Software Downloads
There are all sorts of "free" software downloads that you can find on the Web. Some are illegally shared pirated programs, but most are either genuine freeware (the developer gives the program away, expecting nothing in return), shareware (you can use the program for a while to determine whether you want to keep it, and then are expected to pay if you decide that you do) or adware (the developer is supported by advertising of some sort).
This can be in the form of banner ads embedded into the program's interface, or services that deliver targeted advertising when you're online. SunbeltBLOG: The Problem of Adware in Free Software Downloads
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