The junk mail floodgates open

Lloyds TSB last year sent more than 92m pieces of direct mail. That is almost 1.8m letters a week, detailing offers of credit cards, insurance and loans, landing on the nation's doormats from one bank alone. A spokesman for the bank sheepishly said the mail simply reflected the size of the bank and the volume of products it offered. "It is never sent to customers who explicitly say they don't want it," he said.

Householders, we have been warned, are struggling to open their front doors from the sheer weight of junk mail. In the past two decades the volumes have grown fourfold, according to the industry body, the Direct Marketing Association (DMA). Guardian Unlimited Business | | The junk mail floodgates open

Linked by shanmuga Sunday, 15th October 2006 3:06AM