GOOGLE: mate or menace?

In the last few weeks an enormous swarm of activity has been coming out of the Googleplex beehive in Mountain View, Calif. much of it aimed squarely at preparing the search company to move its phenomenally lucrative advertising business beyond Web pages and into video, newspapers and radio.

First, of course, there was Google’s deal to acquire YouTube for $1.65 billion. Media chief executives are making long whistling sounds at the thought of YouTube, an 18-month-old Web-ling, commanding that price. That was followed last week by two smaller but intriguing bits of news. One was the announcement of a test to put Internet ads bought through Google’s advertising network into newspapers, including The New York Times. The other was that Google is bolstering its radio sales staff in what sounds like a similar but perhaps bigger effort in that medium. A Struggle Over Dominance and Definition - New York Times

Linked by shanmuga Monday, 13th November 2006 6:53AM