New ECommerce Identity Tag Makes Online Debut

A long promised technology for helping consumers verify the legitimacy of commercial Web sites made its debut on the Internet Friday: Visit online security company Entrust's login page with Microsoft's Internet Explorer 7 Web browser and you'll notice that the address bar has turned from white to green.

Entrust's site appears to be the first to feature what are being called "extended validation certificates," a development that is equal parts technology, process and collaboration. It comes in response to an epidemic of phishing attacks, or online scams in which bad guys erect Web sites that impersonate trusted e-commerce and banking sites in order to trick users into revealing personal and financial data. New E-Commerce Identity Tag Makes Online Debut - Security Fix

Linked by shanmuga Monday, 15th January 2007 11:52PM