Marketers claim to fight spam
The Direct Marketing Association, an industry group for companies that send people pitches they didn't ask for, announced the other day that its members will now stand at the front lines in the war on spam.
The association said its 4,800 members -- including most leading retailers, banks and publishers (the Hearst Corp., owner of The Chronicle, among them) -- will be required to adopt e-mail authentication systems over the next few months.
Will this be a plus for consumers? It depends on who you ask -- and how you define spam. Marketers claim to fight spam
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