Watch Out for Online Ads That Watch You

Online ads are not only booming and scrolling, spinning, shaking, shouting, and singing they are also watching you even as you are viewing them, capturing your click patterns to create more detailed profiles than traditional browser cookies do.

Behavioral marketing networks such as BlueLithium, Revenue Science, and Tacoda display ads based on your browsing habits. Spending on these behavioral ads will grow from $1.5 billion in 2007 to more than $2 billion next year, according to eMarketer, a market research firm. And the company expects video ads to account for more than a third of that total. PC World - Watch Out for Online Ads That Watch You

Linked by shanmuga Monday, 29th January 2007 11:55PM